Inspirations
Coolcations, slow travel, secondary destinations: here are the trends shaping travel wishes in 2026.
In 2026, we're travelling less but better: holidaymakers are trading crowds for cooler, more authentic, and often more affordable destinations. Here are 4 destinations that capture these new priorities.
The big winner of 2026: Brittany now tops the list of favourite French destinations, driven by the 'coolcation' trend, a craving for freshness and authenticity, far from summer heatwaves.
Fjords, clean air and mild summer temperatures: Norway perfectly embodies the coolcation trend, favoured by travellers escaping overly hot destinations.
Still hugely popular, Greece is reinventing itself: travellers are trading the busiest islands for mainland regions or lesser-known islands, away from the summer crowds.
Cascais and its elegant coastline appeal to travellers seeking refinement and calm on a human scale, away from the buzz of Lisbon.
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